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William Hill is named after its founder, born in Birmingham in 1903. While working in a local factory, he started collecting illegal bets from the locals. In 1929 he moved to London, where he started taking bets at the Greyhound track and went on to open an illegal gambling den in Jermyn Street in 1934. He produced the first fixed-odds football coupon in 1944. William died in 1977, a year after his retirement. William Hill Customer Service Covers’ consensus picks show you the odds and predictions our vibrant community of bettors and players are making. Try our picks with our free betting contests for a chance at prizes and more.

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